At first I considered this to be VAG rounded, but on closer inspection I'm deciding that it may be Helvetica Rounded.
In this particular use I think it's great, the kerning used is perfect for the nature of the characters. I'm surprised just how neutral this typeface is, even when rounded with the curved characters. Good colour scheme too.
*Revised Post*
After further research it's came to my attention that this is in fact Bryant Bold 2, by Eric Olson for the Process Type Foundry.
Released: 2005
Designer: Eric Olsen
Style: Gothic
Classification: Rounded Humanist
Suggested Origins: Silicone
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