I've been lucky enough to try Mythos in Rhodes, Greece; the beer is good, but the logo is better in my opinion. I think it's the colour scheme that connects it with that mythic quality it's trying to represent. I think typography and art direction are very important when it comes to beverages, there's such a lot of choice out there, so they have to be up to scratch and stand out from the rest.
I don't know how I'd describe this style of type though, it's a mixture of genres: It mimicks a script style, yet the uniform, clean feel makes it more perfect like a San serif font.
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