Again I'm stressing the importance of type & branding when it comes to selling drinks. I'd be much more likely to try a beer if I thought the design was nice.
Cobra beer is one of my favourites, both to drink and to appreciate in terms of design. It's a San Serif, that has stylish serif like flicks on certain characters, my guess is that these are to solidify the connection to it's eastern roots. It's also nice to see that they're using what appears to be gill sans as their secondary typeface, a good choice that confirms the premium qualities of the brand.
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