Development of Group Work

We've decided to go with the polar bear idea, where we exaggerate scenarios in order to play on the emotions of the polar bear. If done right, it should engage with the curiosity of the public, and get them wondering about what we're trying to do. This is why we propose a series of printed media with a strong art direction to clarify exactly what it is we're saying.

We're focusing heavily on the interactive element of this brief, without the engagement of the public it simply won't work. To give an example of the kind of ambient engagement I'm talking about I'm linking a video we looked at as part of our initial research, we're not planning something on such a scale, but it's still highly relevant.