Context of Practice Practical Proposal

This is what I'm proposing I do for the practical part of my context of practice piece:

I intend to make a book, not a very thick one, smaller than A4 in format, which will have my own essay and possibly other academic extracts inside. I'd like to have a box format sleeve too.

I want to include some of my own photography, whether or not this is appropriate I've not yet decided, but I think it would really compliment the format I'm deciding on.

I want to use laser cutting techniques, the reasons are two-fold: Firstly it's a practice I've not used in years, so I'd like to add this skill back into my inventory. Secondly, I want to experiment with the potential for an interactive sleeve, something that makes it a little bit different to other sleeves.

In terms of visual qualities, I want it to follow a similar style to the original format of the essay. That format was inspired directly from the works I looked at to contextualise my essay in the first place, works like Neue Typografik and Grid Systems by Josef Müeller Brockmann.

Campton

A brand new Typeface I've seen featured on MyFonts: Campton. It's a beautiful geometric San Serif Type, I especially love the geometric quality to the uppercase characters, upon analysing it, it comes across as a kind of hybrid between Gotham & Helvetica (Bold). It shares it's chunky circular quality with Gotham, and you have to look at the terminals of the C and the style of the G to see it has a resemblance to Helvetica. I might treat myself to this Typeface.

Name: Campton
Released: 2014
Designer: Rene Bieder
Style: Geometric San Serif
Classification: Grotesque
Suggested Origin: Silicone

Museo

This is Museo, by Jos Buivenga. I'm quite into it at the moment; it's a geometric slab serif that looks, great. I'm using it for work on body copy at the moment, it's got quite a fresh feel to it when it's blocked out.

Name: Museo
Released: 2008
Designer: Jos Buivenga
Style: Curved Serif
Classification: Geometric
Suggested Origin: Silicone

Brandon Grotesque

Another Typeface I was aware of (through the TV channel: Comedy Central), but only recently explored is: Brandon Grotesque. A gorgeous looking Geometric San Serif Typeface by Hannes Von Döhren. It comes in a variety of different weights, and I think it's been executed flawlessly, I especially like the slight rounding on the corners of the characters, and adds a certain character to it that separates from arguably similar types like Gotham. Like, a lot of Typefaces, my favourite types from the font family are light and heavy.

Name: Brandon Grotesque
Released: 2010
Designer: Hannes Von Döhren
Style: Geometric San Serif
Classification: Grotesque
Suggested Origin: Silicone

Breakfast of Champions Movie Poster

We've been set a new brief, every individual on the course has been paired with a film with Bruce Willis in the cast. Mine was: Breakfast of Champions. Not a very good film, but I took this as a good point. The reason being that we each have to come up with a 2 colour screen printed movie poster, and seen as though it's a poor film, there's virtually no hype around it all, so there's no online competition for my film. Films that Willis has starred in such as Die Hard and Pulp Fiction would be difficult, as there's so many unofficial movie posters out there for them already.

Anyway, I started by watching my film, and from that I picked up that one of the main themes of the plot is suicide and depression. I want to focus on this point. It's interesting as the poster that was released with the film suggests nothing of the nature of the film at all. Fairly mis-leading, however this is potentially irrelevant anyway as the style of poster I'll be designing will differ from this massively, high spec photographs are a massive no, the only way I'll be able to reproduce any kind of definition is through half-tone dots.

Development of Group Work

We've decided to go with the polar bear idea, where we exaggerate scenarios in order to play on the emotions of the polar bear. If done right, it should engage with the curiosity of the public, and get them wondering about what we're trying to do. This is why we propose a series of printed media with a strong art direction to clarify exactly what it is we're saying.

We're focusing heavily on the interactive element of this brief, without the engagement of the public it simply won't work. To give an example of the kind of ambient engagement I'm talking about I'm linking a video we looked at as part of our initial research, we're not planning something on such a scale, but it's still highly relevant.