The typography for Bombay Sapphire is an interesting one. The obvious Indian stylisation is a nod towards the popularity of London dry gin in India at the time of British rule (1858–1947). This is the inspiration for both the name and Typography. It's also interesting to see how they've paired this striking type with an typically english script style type to represent the british heritage of the drink. I think the separate styles work well together and it creates an art direction that sells the sophistication and class of this Gin.
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