Monday 24 November 2014

COP - Deciding on an Essay Theme/Question

Here's where I'm at with my Context of Practice essay theme/question so far:

"The need to communicate will always exist. The medium through which we communicate is subject to change and dependant on technologies and and social development. In a future existence, where do you see the creative industries? Will they be challenged? Or will they thrive under new medias?"

With this in mind, an example of new media that I wanted to look into further was virtual reality, and how in a few years time it may develop into something that could be quite isolating. To get a better idea of how I've looked at this example further, check out this link to a writing prompt I made on Reddit. It's essentially a theme for a piece of fiction, but is useful and relevant to my essay:

https://www.reddit.com/r/WritingPrompts/comments/2j30gy/wp_virtual_reality_escapism_as_religion/

I also want to take the opportunity to stress that I'm not only looking a virtual reality. Technology is another area I want to look at in detail.

We've had a critique today, where we've had the opportunity to get some feedback on our theme. This has been helpful, what I've learned is that I shouldn't focus too much on the future, as no-one really has any grounds to predict what's going to happen. And instead look at how Graphic Design has had to adapt to evolving technologies in the past, is adapting to changes now, and may adapt to potential changes in the future.

With this in mind, I'd like to amend my original statement/question:

"The need to communicate has and always will exist. The medium through which we communicate is subject to change and dependant on factors like technology and social development. How has/does the role of the Graphic Designer adapt(ed) and change(d) to suit an evolving world, how will it continue to adapt and change?"

Perhaps this is still too complex. I'm sure I'll change it again at some point to derive a more concise theme. However for the time being I'm pleased with the changes I've made and think this will positively reflect the direction of the project.

Friday 7 November 2014

Studio Brief 3 - Web Style Guides

Today we're doing web style guides. The way I see it is pretty much as a digital design board for web. It covers all the design elements of the page, and doesn't relate to content. Elements covered by design style guides include:

- Font families: Header, Body etc.
- Colour: RGB, HEX codes, web safe colours, background, foreground, palettes etc.
- Button Style: Colour, image, default, hover, active.
- Logo & Variations.
- Grids & Layouts, variations, sub pages etc.

These are some pretty good examples of some web style guides. I'll post my design outcome on my Design Practice blog.



Thursday 6 November 2014

Studio Brief 3 - 'Design for Print' Workshop 1

The purpose of this workshop is to better appreciate the considerations for preparing digital artwork or layout that will be commercially printed. We're covering these considerations in regard to Adobe Photoshop, Illustrator & InDesign.

Commercial print generally covers:
- Offset Lithography
- Digital Printing
- Screen Printing


We're focusing specifically on the use of colour within software. Just to recap:

CMYK: Subtractive colour, generally ink on paper. Also generally referred to as 'process' colour.
RGB: Additive colour, colour through the use of light; monitors, projects etc.

I generally get subtractive and additive colour methods mixed up, so to make it easier to remember, know that when 'adding' colour through light, white is the pure light, making RGB additive. When 'adding' colour through pigment/ink CMYK, you eventually reach black which is technically the absence of colour, making it subtractive.



Here's an example of the stuff we were going through, swatches were a big part of this tutorial. We were mentioning the advantages of preparing custom made swatches, in terms of consistency they're really useful.


Global colours: This option basically enables all elements using this colour to linked, any changes made to the swatch will change the elements too. Again a useful tool for consistency.

Remember, asking about colour books (PANTONE CMYK uncoated, coated, metallic etc), stock, spot colours with a commercial printers is definitely a good starting point!



Spot colours: These are colours that are prepared for the printing process manually. The benefits of these include cost efficiency, consistency (particularly useful for branding) and for printing finishes that can't be achieved through CMYK alone like metallic coats.

Adobe Swatch Exchange: A universal system for recovering saved custom swatch palettes. Extremely convenient for if you're working on a project throughout different pieces of Adobe Software.


I was aware of a lot of this information, but todays session has ben brilliant for filling in a lot of the gaps when it comes to commercial print processes.

Wednesday 30 April 2014

Supporting Media for Movie Poster

Below are different elements that contributed to the production of my poster design, it includes actual poster content as well as visual research that give me a feel for the project.


This is a screen grab of the IMDb website, it was important as this gave me all the information and content when designing the credits footer for the poster. Including a footer was something I wanted to from the start, it really clarifies exactly what the piece is; however when it comes to alternative poster design, they often aren't used.

This also shows the original theatrical release poster for Breakfast of champions (apologies for the pixelisation). In my own opinion I think it's crap, in terms of actual functionality. The main aim of a poster is of course to promote the film, and the way this is often done is by giving an insight into the style & genre. This does not do that at all, when studying this poster I'd assume the given film was a comedy, however that's certainly not the case. The film focuses on themes of mental illness and depression.

This example above was really useful when it came to designing the credits footer for the poster.


This is just a poster that I spotted and liked the look of, I love the simplicity to it. I want to recreate something that echoes this simplistic style.

Secret 7 Exhibition

Unfortunately, the work I created for Secret 7 wasn't chosen as part of the exhibition. However I wasn't going to let that stop me from going down and seeing what others had came up with. I was heavily impressed with a lot of the work, it was clear that some had spent a lot of effort and time on their work. It was a also nice to see all of the sleeves at once; however I wasn't particularly keen on the mdf boards for the work to be displayed on.

I'm pleased I went down, I had a good couple of days in London, but most of all I was able to appreciate exactly what the judging panel were looking for, which I believe will give me a greater chance of getting picked next year.






Interactive Typography Pin-Board

This is what I'm proposing for my "Speaking From Experience" brief, which is intended to be a piece of Graphic Design that in some way aids the first years with their transitions to the course.

Straight away I knew I wanted to play to my strengths, so I'm choosing Typography to base it on. I also know I didn't want to produce a booklet or brochure, as this seems to be what many other students are opting for. I want to produce somethings that's one of a kind, and is accessible to every student whenever they're in the studio.

That's when I came up with the idea for an interactive pin-board. What I want to produce is a large vector map of the world, and what I'll do is have orbiting sheets with information about certain Typefaces, then you connect the Font to place it was designed on the map. I want this to be something that continues throughout the year, I feel it has the potential to be quite a big project, and could turn out to be really big. I also think it will aid with the first years Type Journal.

Tuesday 29 April 2014

Thursday 24 April 2014

Photography for Printed Work

I mentioned that I want my book to host a wealth of minimalist photography, but what does that actually mean? From the critique I got some good feedback, which was helpful, because you could define minimalist photography through many different values, for example:

- Processes used: I'd argue that traditionally, black and white photography is defined as minimal, so this is a must. I fully expect the entire book/magazine to be published in B&W.

- The content: What do I capture? Minimalism in everyday life? Minimal architecture? Things that remind me of minimalism? I certainly have some decisions to make before I get out into the field and start snapping.

Here's some inspiration, it links to what I'm thinking in terms of direction.

♂ Black and white minimalist photography mist trees FOGGY TUNNEL

Just a glimpse.  #photography #black_and_white #minimalist

♂ black and white minimalist photography
Light Poles | Photo: Giorgio Karayiannis

I've also found an excellent link to a page that goes through some of the basics in minimalist photography, it's really helpful, so I'm pasting it here to keep it handy:

Less is more! You’ve definitely heard that old saying before, and it couldn’t apply more to the genre of minimalist photography. People’s exact definitions of minimalist photography may vary from person to person, but in general, this style of photography can be summed up in the following way.
Photo by Noom Photozaa
Photo by Noom Photozaa
It makes sure that all of the attention is focused upon the photo’s subject without—and this is what’s extremely important—any elements in the photo that would distract from the subject.
Therefore, any elements in the photo have to be kept at a minimum, yet the few elements that are there ought to still be highly meaningful to the photo’s overall idea. In short, it conveys a scene by utilizing as few elements as possible.
While an extraordinarily interesting genre, minimalist photography isn’t that popular yet. In our culture, it is sometimes difficult to appreciate minimalism because of all the excess around us. However, if it tickles your fancy, you can be ahead of the curve and develop into a master minimalist photographer. Here’s how you do it.

1. Familiarize Yourself With Minimalism

Minimalism is a philosophy, and you must understand it intimately to make it appear in your pictures. Minimalism can be witnessed in the styles of a great number of 20th-century artists such as Dan Flavin, Agnes Martin and Donald Judd. Their art was defined by a minimum quantity of components like shape, color, texture and line. Among artists, this approach is seen as highly subjective because it leaves both meaning and interpretation up to the viewer’s conception of the work.
Some people enjoy the absolute openness and freedom in this genre, yet others detest both the dearth of subject matter and lack of direction. So, yeah, minimalism has its defenders and haters, but what genre doesn’t?!
Minimalism
Minimalism at its finest!
The good news for you photographers out there is that this is not so much an issue for you. The reason for this is because a picture is simply a real-life snapshot of a moment that’s been captured on film. Even so, photographers have the chance to take advantage of minimalism’s tactics to greatly increase the impact of their art.
Amazon.com has a few good books about minimalist photography that you should check out. Here are the aptly titled “The Minimalist Photographer” and “The Minimalist’s Guide to Photography: Better Photos With Less Equipment.”

2. Keep It Simple!

Keeping things simple is the most vital rule of minimalism. Don’t overthink things, and don’t overanalyze them. The key thing to remember is that this doesn’t mean that your minimalist snapshots will be boring or lacking in interesting elements. A good start is to choose a subject that will instantly catch the viewer’s eye. In minimalist photography, the subject always has to be the most powerful element of the photo, although it may not even occupy the majority of the space!
Perfect examples of simple subjects that still catch the eye are power lines against a backdrop of the sky, a lone human form against a massive wall, and even a close-up shot of dry, cracked earth.
KISS
You can’t get any simpler than this!
Prior to taking your picture, take some time to think hard about what you’re going to put into your shot. At the same time, consider what you will leave out of the frame. The space surrounding the subject is going to highlight its prominence, so don’t be afraid to either crop out possible distractions and zoom in on the subject. For instance, if you have a landscape shot of a shopping mall crowd, leave out the majority of the people and just focus on one individual.

3. Use Negative Space in Composition

Smart use of composition is always a plus in any genre of photography, and it’s no different for the minimalist genre. One of the most important elements of composition that you should work into your minimalist shots is negative space. Negative space is space around as well as between the subject or subjects.
The incorporation of negative space is sometimes underused in photography, but here’s where you can make it truly shine. It’s been said that the utilization of negative space as part of the composition of minimalist photography is absolutely integral to its success. Sometimes, photographers will just ignore this crucial rule, which is too bad, because they get caught up obsessing about the subject matter of the shot. Don’t let this happen to you!
Negative Space
Note the use of negative space around the pink rock.
Minimalist photography is about emphasizing the lone subject, so use negative space to help you do this. If, for example, your subject is a rock against a plain background, zoom out with your lens to make the rock appear even smaller against the background. This creates more negative space (the plain background) that puts more emphasis on your subject (the rock). Minimalism at its finest!

4. Use Color Indulgently

Since minimalist photography relies on keeping things basic, the one area you can really use to make up for this is in color. Though your photo will still be simple, which is the philosophy of the minimalist, you can make it more eye-catching by effective use of color.
One of the most strategically effective techniques you can use is to increase the saturation. If you only have very few elements in your shot, then emphasizing the color of the elements is the winning solution. It will draw the eye to the shot and make it stand out with greater urgency. Never mind subtlety in this genre!
Color
Contrasting colors–see them stick out!
It’s also intelligent to intentionally pick complimentary colors in your minimalist photos. Examples of complimentary colors are orange and blue, red and green, and purple and yellow. Just imagine how amazingly intense any one of these colors against a complimentary background will appear! Your minimalist shot will stick out the way it needs to.

5. Distractions Are Adverse, so Crop Them Out!

An otherwise minimalist photo can get ruined by unnecessary distractions. A good rule of thumb is that anything that goes beyond a few picture elements is a distraction. So how do you solve the problem of distractions? Simply crop them out of the frame!
When you crop out your shot, you should edge out the details. This will not just do away with annoying distractions, but it will also infuse some sort of feeling of space into your pictures. Remember this technique, since it can be very useful on many occasions.
Cropping
Cropping can be used to get rid of all other stars and only make one star in this picture the subject.
Sometimes, though, there are going to be exceptions to the rule, as with everything else. If the distracting details are right in the middle of your shot, you unfortunately can’t just easily crop them out. However, not all’s lost because you can always start to familiarize yourself with Photoshop to efficiently edit your shots so that distracting details are removed.
If you’re up for learning to use Photoshop to improve your minimalist shots, then head over to Amazon.com to buy Photoshop.

6. Stick to the Plainest of Plain Backgrounds

Plain backgrounds are extremely helpful at developing your minimalist shots. This makes a world of sense since plain backgrounds are extremely free of distractions and epitomize minimalism at its finest. Sure, studio backgrounds are great at concealing distracting objects, but this only works indoors.
When you’re outside, though, your whole environment changes, so use backgrounds like simple fences and even plain walls. If you happen to be taking pictures of small subjects like flowers, you can really go all out and even take your own backgrounds with you in the field!
Plain Background
This plain background is the ideal minimalist background.
If you’re fond of shooting small subjects like flowers, then keep this in mind: Lower your angle. This will cause you to shoot up at the flowers, which means the sky is your background. This works beautifully, technique-wise, to provide you with a natural minimalist background!
On the issue of the actual color itself, white is a natural choice for a minimalist background for obvious reasons. Still, don’t think that you can’t utilize a bold and powerful color as well.
For some inspiration, check out this list of background choices from Amazon.com.

7. Respect The Rule of Thirds

Minimalist photography is a great excuse to catch up with the rule of thirds, which is one of the elementary rules of picture-taking. A quick recap: The rule of thirds permits you to snap well-balanced pictures by sharply dividing the space into three vertical/horizontal parts and positioning any points of interest where the gridlines intersect. There are four intersections on this grid on which you should place points of interest. Studies have established that a viewer’s eyes will naturally drift to these intersection points instead of to the center!
Rule of Thirds
Note the three vertical/horizontal parts.
The beauty of incorporating the rule of thirds in minimalist photography is that you truly have a showcase to make it work. A person glancing at your photos will comprehend your symbolism and your own interpretation with greater ease since you’re essentially directing their eyes to your photo’s object of interest.
Let’s say that your minimalist photography subject is a person’s face. You want to position the eyes of your subject along the gridlines and at least one eye as close as possible to one intersection point. Another example is if you’re shooting a minimalist landscape of an empty field. Place the horizon along one of the gridlines for brilliant effect.

8. Infuse Your Shots With Texture

One of the most significant foundations of minimalist art is texture, so why not just apply it to photography also? Besides color, the interesting use of texture was really one of the most oft-repeated elements that minimalist photography built its brand on. The beauty of incorporating texture effectively into your shots is that you can catch the eye of your viewer without even having to bother with including a distinct subject matter!
To make this work wondrously, you require not just an interesting surface. You need a method of capturing it effectively.
Texture
The use of minimalist texture at its finest.
To do this, analyze whether the texture has any direction and if that line can be utilized smartly in a compositional context. Attempt to leverage light so that it actually improves the texture as well as brings forth the contrast. You want to capture an image so the effect on the viewer is that he nearly feels what he’s looking at.
Need more inspiration for awesome textures in this genre of photography? Check out Polly O’Neil’s “Surfaces and Textures: A Visual Sourcebook.”

Bonus: Here Are 8 Suggestions to Get You Started on Minimalist Photography Right Now!

1. Take a picture of power lines against the sky.
2. Find an interesting pattern in some floorboards and shoot away.
3. Use the rule of thirds on a landscape shot. Make sure the horizon’s set along one of the gridlines.
4. Find a red rose and make it the sole subject of your photo. Shoot it against a green lawn background to take advantage of the complimentary colors effect.
5. Wait until wintertime. Find some fresh footprints in the snow, and take a minimalist photo.
6. Locate a really plain background—like sand at the beach—and create some patterns in it to photograph.
7. Wait until it rains. Find a window with rain drops dripping down, and take a shot of this interesting effect.
8. Take a picture of a piece of wood, and admire all the fine examples of texture in the grain.

Bonus #2: Gallery of the Most Awesome Minimalist Shots Ever

Minimalist Example 1
Beautiful use of the horizon close to a rule-of-thirds gridline.
Minimalist Example 2
Note the effective use of shade and contrast.
Minimalist Example 3
What brilliant use of negative space!
Minimalist Example 4
A minimalist shot…at night.
Minimalist Example 5
The lonely subject of a park bench.

What to Take Away From This

Minimalist photography is not a genre that you master overnight! It’s hard to make the transition to thinking in a minimalist style because we’re bombarded with such excess in our “bigger-is-better” culture and society. But if you can look past this excess and truly appreciate the beauty of minimalism, then you’re on your way to taking your art to a whole new level.
Remember to really understand what minimalism’s all about before you throw yourself into this interesting though underexplored genre of photography. Work with the basics like color and texture in keeping with the minimalist philosophy, and experiment with both to get mind-blowing results. Then work your way up to other techniques like the incorporation of the rule of thirds and cropping out any distractions. Before long and with practice, you’ll be a master minimalist photographer!