Monday, 30 September 2013

Introductory Brief









Today we received our first brief, it's a follow-up from my previous post. The problems we agreed on as a year have now been assigned to groups of 6, and our task is to design the solution. My group has the brief: "How to find employment to support a student lifestyle".

As a group we've agreed upon designing a campaign, targeting all students, whether they're keen on the idea of employment or not. If they are, we aim to inform them of their options, for example: websites they can apply for work at, how to build a personal profile/CV, places that are popular for student work etc. If they don't like the idea of employment, we have information regarding ways of getting quick and easy money, like scientific experiments, promotion work etc.

So far I like where our group is going with this project, we've all done research into areas we think will benefit the outcomes, and we've came up with some pretty interesting stuff. I stressed the point earlier today that at the moment as freshers, we're bombarded with flyers and leaflets about all sorts of crap, and we don't think twice about throwing them in the bin. To me it's important that if we were to design some kind of physical informative campaign, it wouldn't just join that list of crap. We need something different.

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